Hundreds of eager fans lined up for photo opportunities and autographs, while players and coach Brett Ratten smiled and chatted throughout.
After this meet & greet, fans were treated to a sausage sizzle, and given full access to Carlton's Andrew Walker, who made himself available for more individual photographs, autographs and conversation.
The mood at the club was one of anticipation and excitement, as the team readies itself for the final round of the home & away season, with a place in the finals already assured.
You can follow the new campaign via Twitter, at #IAMCARLTON from this morning.
Ok, time for another sausage!